Alexander Isley Inc. was awarded the assignment to establish the positioning, graphic identity, and marketing program for BlueBolt Networks and for their product, BlueBolt Studio--a materials specification tool for architects and interior designers. Our involvement included outlining a marketing strategy, establishing a brand personality, naming the products, and creating sales and promotional materials.

We developed BlueBolt's logo, advertising, packaging, sales pieces, and announcements. We also created a trade show environment that has a tea bar and a massage station - customers can sip tea or get a 10-minute back rub while they watch a demo on a laptop. It was all part of the plan to position BlueBolt as a trusted and useful colleague.

The identity program will be featured in the third edition of David Carter's Big Book of Logos.