Geothermal Energy Promotion

The Challenge:
Develop an integrated program to communicate the benefits of using geothermal technology in residential applications. The message should not position GPU as a resource for equipment and service -- but rather a GeoExchange partner focused on helping GPU customers and prospects discover new ways to enjoy clean, efficient and affordable energy.

The Solution:
Using a fresh mix of illustration and photography, Bachleda Advertising worked with GPU's creative services department to develop a complete program, including full-color print ads, site signage, multi-media sales kit (with full-color brochure and internally-produced video), and ultimately a 480-square-foot multimedia trade exhibit. Introduced in 1999 at the ABC Convention in Atlantic City, NJ, the exhibit has been awarded ABC Best-of-Show honors (1999 and 2000) and has received the Philly Gold Award for Trade Show Exhibits.