Capabilities Brochure

The Challenge:
Develop a quick, low-cost, capabilities piece highlighting UECU's service benefits. Primary function will be for use at executive-level, new business presentations. Secondary use would be for future reference needs in follow-up client discussions. The timeframe allowed just three days to plan, concept, design, write, duplicate and deliver.

The Solution:
Due to the piece's intent as a presentation companion, Bachleda Advertising recommended using an outline approach to copy presentation. This quick-scan format would be easier to read and allow the presenter to add details as desired. Using royalty-free stock photography, we were able to control creative costs while building a strongly designed piece. We also developed the full-color piece to be quickly adaptable and fully customizable to include any prospective organization's name -- as well as to be printed quickly and cost-effectively on fast-turnaround digital output equipment. The entire project was produced and delivered within three days as requested.