Flip Video Ultra Case Study

Video on the Go

Pure Digital wanted to build on its heritage in the high-volume, low-cost camera market when they came to us to develop an effortless, friendly hand-held video camera. The Flip Video Ultra Series is the world’s first video camera to simplify the process of capturing and sharing video.

With on-board, integrated software, the Ultra enables editing, organizing, and seamless uploading to AOL, YouTube, and other video sharing sites. This popular next-generation line of highly compact digital video cameras fits neatly into any pocket, providing unmatched portability and simplicity for
capturing, editing, and sharing high-quality video – anytime, anywhere.

In the year since its invention the Flip Video Ultra Series has captured 13% of the market and has been the best-selling camcorder on Amazon.com since its debut.