Windows Vista

Thinking Outside the Box, About the Box...

With the release of a revolutionary operating system, Microsoft asked Smart Design to create a packaging structure that was as much of a departure from traditional software packaging as Vista was from its predecessor.

Smart led Microsoft on a dramatic departure, creating a proprietary rounded form that recognizably set Vista apart, and reflected Microsoft’ position as a visionary technology leader. To reflect the transparency and inclusiveness of the software, we created a dynamic out-of-box experience that unveils the media on a clear tray that is an extension of the structure.

Well received upon its introduction, the packaging structure has been applied beyond the Windows Vista line to other Microsoft software products such as Office 2007. The eye catching structure helped sales of Windows Vista and Office 2007 software exceed internal projections by $600 million.