The Situation:
Le Meridien Hotel asked Trinity to extend the Le Meridien Boston brand by launching a new campaign based on the positioning Trinity had already established for them, "Where the World Comes Together." Trinity's challenge was to increase room occupancy and overall revenues, focusing on the weekend-and leisure-guest markets.

The Trinity Solution:
Trinity created an integrated marketing communications program, built on a solid brand foundation and consistently applied to all relevant communications tools, including the Internet, print, and radio.