The Situation:
The Masters of the Web was a 24-hour Web design competition that challenged the most talented Web designers in the United States to create Web content for The STARBRIGHT Foundation, an organization that uses technology to empower seriously ill children.

Trinity's challenge was to launch and promote the competition and register at least 500 qualified participants for the premier competition.

The Trinity Solution:
Trinity planned and executed a highly visible on- and offline advertising campaign that ran in virtually every Internet publication in existence, and banner ads announcing the competition and linking to the registration form were negotiated on relevant Web sites.

The campaign generated more than 6 times the number of anticipated registrations. The competition is in its second year now, firmly established following the success of the launch.