The Situation:
Medpearl.com, a revolutionary new health care workflow management system, was in the process of seeking additional investment capital in order to capture a larger share of market. They approached Trinity with the challenge of creating a new corporate identity and new Web site design.

The Trinity Solution:
Working with the company's new positioning line, Trinity Communications developed a new corporate identity and established the Web design and its color palette based on this identity. This unified approach strengthened Medpearl.com brand identity and reinforced its visual and verbal messages.