23 April 2007 at the de Young Museum
in San Francisco.

Like the journal @issue: each presentation will explain both the business and design side of the story, with plenty of opportunity to question each speaker. This series of business success stories will illustrate the role of design in increasing market share and profit. The day is full, but structured so you can meet with our illustrious speakers, @issue: creative team, and other attendees over coffee and during the group luncheon.

The Conference is sponsored by Sappi Fine Paper.
Media sponsor, Business Week
and is offered by Corporate Design Foundation.

Program Details

The conference is at the de Young Museum
50 Hagiwara Tea Garden Drive in Golden Gate Park
Parking is available for $20.00 a day.
For parking enter at 10th Avenue and Fulton Street.

Registration: 8:00am to 8:30am
Conference: 8:30am to 5:30pm
Reception: 5:30pm to 7:00pm
Pixar Tour: 9:00am to 2:15pm

Cocktail Reception

A reception immediately following the conference gives attendees a chance to continue the conversation and experience one of the most spectacular views of San Francisco from the Hamon Observation Tower.

Behind the scenes at Pixar - 24 April

For conference attendees, there is also an optional "behind-the-scenes” tour of Pixar studios and lunch in the Pixar cafeteria. Unfortunately, space was very limited and the tour has sold out. Read more...

Confirmed Speakers:

Keynote:
Design after the Information Revolution
Paul Saffo, Technology Forecaster and Essayist

Each presentation will be told from both the business and design perspective. Some business client representatives are currently being confirmed, so stay tuned.

Max Carmona, Director of Architecture and Design,
McDonald’s USA

Peter Dixon, Senior Partner, Creative Director,
Lippincott Mercer

Joe Duffy, Chairman,
Duffy & Partners

Stanley Hainsworth, Vice President, Global Creative,
Starbucks

Jane Hope, EVP Design, Creative Director,
Taxi Inc.

Kristine Hung, Marketing Director California,
Starbucks

Claudia Kotchka, Vice President, Design Innovation and Strategy,
Proctor & Gamble

Sam Lucente, Vice President, Design,
Hewlett-Packard

Bill Moggridge, Co-Founder, IDEO,
Chair icsid-IDSA Congress

Mike Millman, Director R&D, Imaging and Printing Group,
Hewlett-Packard

Rich Silverstein, Co-Chairman and Creative Director,
Goodby, Silverstein & Partners

Mike Sinyard, CEO,
Specialized Bicycles

Vernice Walkine, Director General,
The Bahamas Ministry of Tourism

Alan Webber, editor, author and co-Founder,
Fast Company

Conference Host, Peter Lawrence, Chairman,
Corporate Design Foundation

Conference fee:
$450.00,
Foundation members $300.00.

Foundation members should contact our office via email ( This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ) or by phone 617.566.7676 before registering to receive their discount.

Registration is closed.