Reedy Teleconference

Business, Design & Communication
The Role of Design & Communication in Successful Business - The Reedy Memorial Teleconference

2 October 1997, Rochester Insitute of Technology

What are the roles business, design and communication will play in evolving the way we do business? The Reedy Memorial Teleconference explores this and other topics:

  • How design impacts the success of products, buildings and business
  • The use of design in the global marketplace and on the World Wide Web
  • The future of business, design and communication

This teleconference was satelitte broadcast to 20 sites in the United States.

Featuring videotaped interviews with

  • George Fisher, Chairman and CEO, Eastman Kodak Company
  • Robert Greenberg, Chairman and CEO, R/GA Digital Studios
  • Kit Hinrichs, Partner Pentagram
  • Phil Knight, CEO, Nike
  • Brock Leach, President and CEO, Frito-Lay North America
  • Robert Lutz, Vice Chairman, Chrysler Corporation
  • Morton Meyerson, Chairman, Perot Systems
  • Rich Silverstein, Co-Creative Director and Partner, Goodby, Silverstein & Partners
  • Sohrab Vossoughi, President, ZIBA Design

You can view segments of the teleconference if you visit the Reedy Memorial Teleconference site at http://www.rit.edu/~reedy. Complete videotapes and transcripts are available from Corporate Design Foundation.

Corporate Design Foundation wishes to thank Rochester Institute of Technology for its generous sponsorship of this teleconference event.

For more information and details, email the Foundation This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .