Cross-Functional Conceptual Prototyping (DSC 494a)
Faculty
Dr. Mark Henderson, Professor of Industrial Engineering
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Dr. James Hershauer, Professor of Marketing
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Dr. William Moor, Associate Professor of Industrial Engineering
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Paul Rothstein, Assistant Professor of Industrial Design
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Course first offered
Spring 2001
Most recently offered
Spring 2004
Course overview
This studio-based course will invite students to explore how user experience can be designed, tested and evaluated. As an exploratory course, students will be encouraged to help articulate new methods and processes for designing user experience. The course will feature four teams, each of which will concentrate on the development and testing of new experiences and concepts. Each team will base its work on a Business/Design Plan that was developed by another group of students during the fall semester. The course will include icommandoi field research, storyboarding, scenario development and a portfolio-quality presentation about user-experiences. During the second part of the semester, each team will develop at least one Archetypal Prototype. Students will learn how to design this type of prototype and how to apply it as part of user testing. The course will conclude with each creating a comprehensive report describing the results of the Archetypal Prototype along with conclusions and recommendations.
Cross-Functional Research, Planning and Design (DSC 494c)
Faculty
Dr. Mark Henderson, Professor of Industrial Engineering
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Dr. James Hershauer, Professor of Management
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Dr. William Moor, Associate Professor of Industrial Engineering
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Paul Rothstein, Assistant Professor of Industrial Design
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Dr. John Schlacter, Professor of Marketing
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Course first offered
Fall 2000
Most recently offered
Fall 2004
Course overview
This course will focus on a user-centered approach to research, design, and planning. It will involve teams of interdisciplinary students deeply exploring a topic that has been defined by a corporate sponsor. The primary focus of the course will be to teach students how to apply a user-centered methodology as a means to spark innovative business opportunities (including new products, communications, services, and strategies). As a part of this methodology, students will conduct ethnographic research (e.g., observations, interviews, beeper studies) as a means to develop an understanding of daily life from a useris/consumeris point of view. Students will also be required to: investigate and analyze technologies (both existing and emerging) that relate to the course topic; research a specific company, market conditions, trends, relevant industry developments; explore broad social, cultural and political factors relating to the course topic. The course also includes an introduction to a variety of semi-structured methods for organizing and analyzing data. Students will use these methods to help articulate key insights and conclusions about user characteristics, patterns of behavior, and (most important) the experience users want, need and/or expect from new business opportunities all of which will be augmented with key findings relating to technological developments, market conditions, and emerging social and cultural factors. The course will conclude with each team developing a detailed strategy supported by a bundle of new economic offerings (products, communications, services, etc.).
Arizona State University
|
