Product Design and Development (MOB 7555)

Faculty

Stephen A. Shapiro, Lecturer of Marketing This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

William C. Stitt, Senior Lecturer of Marketing
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Most recently offered

Fall 2003

Course overview

This integrated management and marketing course provides students with a solid, field-based understanding of the fundamentals of conceiving, evaluating, developing, and launching successful new products. Teams of students are assigned actual product design projects that are carried out in collaboration with participating client companies. The course deals with three key areas: capturing and defining customer needs, understanding and implementing good industrial design principles, and structuring and managing the development process. While the main focus is on manufactured products, the course also addresses the design of services and software products. Guest speakers and visits to design firms are part of the course.

Course links

Website

The Effective Workplace (MOB 7571)

Faculty

Peter Lawrence
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Course first offered

Spring 1998

Course overview

The design of the workplace is an increasingly important but little understood business asset that can be managed to achieve business success. The course will provide students with detailed understanding of how the office environment can influence employees through an examination of a series of contemporary workplaces, readings and guest speakers, including business leaders and design experts. The course will address such questions as: How can the office address such business realities as constant change, working in teams and incorporating evolving technology? How has the workplace enabled innovation and creativity to take place? And why do a number of today's business leaders feel that design of the office environment is critical to their continued success? The objective of this course is to give current and future managers an understanding of the opportunity you have in working with the resource of space as a way to address current business issues, enhance the effectiveness of an organization, and match the building with your way of working.

Course links

[link to pdf]
Babson College, F.W. Olin Graduate School of Business