Integrated Product Development Project
(45-929 / 51-414 / 39-600)

Faculty

Peter Boatwright, Professor of Marketing
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Laurie R. Weingart, Professor of Organizational Behavior and Theory
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Course first offered

Spring 1988

Most recently offered

Spring 2009

Course overview

The IPD course focuses on team-based integrated product development among engineering, business, and design disciplines. Students will work closely with faculty and students from all disciplines. This semester-long project course consists of four modules including identifying, understanding, conceptualizing, and realizing a product opportunity. Students will learn techniques and processes for creating innovative products that are useful, usable, and desirable while getting hands-on experience developing a product from ideation to physical prototype. This year the product domain will be "The Commercial Kitchen of the Future." 

This course is appropriate for all 2nd year MBA students. It is most relevant for students interested in product management, project management, consulting, marketing, and organizational behavior.

Additional topics that will be relative to this course:

Marketing, teamwork, product management, innovation

Prerequisites:

45-720 Marketing Management (and) 45-770 Managing Organizations and progress toward a Marketing and/or Organizational Behavior concentration.

The topics covered in this course are relevant to/for:

Product development, product management, innovation.

The outcome goals/objectives/principles of this course will provide an understanding of a process for innovation and for the earliest stages of new product development, a detailed comprehension of the consumer forces that drive ideas, research methods for understanding product stakeholders, and ways to meet stakeholder needs with product features.

Carnegie Mellon University, Graduate School of Industrial Administration