Design and Marketing of Luxury Products (B9601-039)

Faculty

Richard Yelle, Professor of Marketing, Columbia Business School
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Nicholas M. Dawes, Professor of Design and Marketing, Parsons School of Design
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Kerri Ann Konik. Professor of Communication Design, Parsons School of Design
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Course first offered

Most recently offered

Fall 2003

Course overview

In this semester-long course, MBA students from Columbia Business School are joined by students from the Product and Communication Design and Design Management & Marketing Programs at the Parsons School of Design in an advanced seminar on the development of luxury products for members of ComitE Colbert, an association of Franceis most prestigious luxury goods firms. Sponsored by the Colbert Foundation, this seminar engages students in the development of products in response to specific briefs focused on areas of exploration that are of particular interest to this yearis participant firms: Baccarat, Chanel, Christian Dior, HermEes, Krug and Lalique. Students work with a team of instructors to prepare design solutions and marketing plans. Working in class, in team-initiated conferences and in an online environment, students gain real-world experience in the dynamics of interdisciplinary team methods and the convergence of creative and business minds. The course also provides an opportunity for students to interact, in person and online, with the senior executives of these world-renowned firms.

Course Website
Course Website 2

Columbia University, Graduate School of Business

Parsons School of Design