Retailing: The Design & Marketing of Luxury Goods (B9601-039)
Faculty
Ketty Maisonrouge, Adjunct Professor, Marketing
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Course first offered
Fall 1993
Most recently offered
Fall 2010
Course overview
This class addresses the unique properties, opportunities, and
challenges of the luxury industry by studying issues relevant to the
field in the various aspects of the business, from design, production
and management to distribution and promotion. The course structure
includes presentations (by faculty and by industry presidents, CEOs,
and senior executives), discussions, and the team projects.
In
this semester-long course, MBA students from Columbia Business School
work in teams of 9 with undergraduate students from Parsons School of
Design (6 MBA and 3 or 4 Parsons students) to solve actual case studies
formulated exclusively for this class by the participating companies.
The following companies will participate in the spring 2009 semester:
ASSOULINE, BULGARI, CHANEL, LOUIS VUITTON, LVMH PERFUMES &
COSMESTICS.
Each team will work closely with faculty from both
Columbia Business School and Parsons the New School for Design, and
their company’s senior executive(s). Teams will present progress
report(s) throughout the semester to the class, the faculty and the
client, and a final presentation in front of the class and all
participating companies.
Course Website
Columbia University, Graduate School of Business
Parsons School of Design
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