Product Design and Development (BUS 565)

Faculty

Mitzi Montoya-Weiss, Ph.D., Professor of Business Management
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John McCreery, Ph.D., Associate Professor of Business Management
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Tim Clapp, Ph.D., Professor of Textiles Engineering
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Clare Maday, Ph.D., Professor Emeritus of Mechanical Engineering
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Haig Khachatoorian, IDSA, Professor of Industrial Design
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Course first offered

Fall 1998

Most recently offered

Fall 2009

Course Summary

Prerequisite: Graduate standing
Total product realization process, including customer needs analysis, product design and engineering, manufacturability assessment and marketing plan development. Definition of relevant market, design and engineering principles, financial considerations and manufacturing aspects of product development process. Application and integration of business, design and engineering methodologies, concepts and tools on actual product design and development project.

Course overview

The Integrated NPD laboratory is a team-taught, project based, multidisciplinary course that crosses traditional functional boundaries. Students will learn and utilize an integrated approach to new product development in the context of corporate-sponsored development projects. Through an intensive team experience, students will formulate, evaluate, and design a new product/service. Students will learn to coordinate multiple, interdisciplinary tasks in order to achieve a common objective in an action-oriented business setting. Students will learn and use current methods in marketing, manufacturing planning, product costing, industrial design, and engineering to develop physical product prototypes and product launch strategies. Students will learn how to develop a usable, desirable, and feasible product opportunity that includes a market analysis and plan, study models, final visual and physical prototype(s), engineering feasibility analysis, manufacturing feasibility analysis and plan, and business opportunity analysis. Students will also be required to carefully document and manage project activities according to the course schedule and budget. Through completion of project activities, students will also learn and experience team communication skills, leadership skills, presentation skills, and problem solving skills.

Course website

North Carolina State University