Managing the New Product Development Process: Design Theory and Methods (MBA 290N / ME 290P)

Faculty

Dr. Sara L. Beckman, Senior Lecturer of Operations
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Alice Agogino, Professor of Mechanical Engineering
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Leslie Speer, Professor of Industrial Design
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Course first offered

Fall 1995

Most recently offered

Fall 2009

Course overview

This course is part of the Management of Technology program at the University of California, Berkeley. It is considered an operationally focused course, as it aims to develop the interdisciplinary skills required for successful product development in today’s competitive marketplace. Engineering and business students from Berkeley and design students from the California College of the Arts (CCA) join forces on small product development teams to step through the new product development process in detail, learning about the available tools and techniques to execute each process step along the way. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sound, marketable product. Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice. Although the course focuses on the application of these principles to new product development, they are more broadly applicable to innovation in general – of products, services, organizations, business strategies and governmental policies.

Course Website

University of California, Berkeley

California College of the Arts