Managing Product Development (MKT 382)

Faculty

Vish Krishnan, Professor of Management
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Most recently offered

Spring 2004

Course Overview

This course addresses the important topic of achieving growth in today's highly competitive markets by commercializing new product/service innovations. We are especially focused on developing the cross-functional skills essential for successful commercialization of innovations in networked-digital environments. The objectives of this course are to: understand the role of product development in a firm's value chain; learn the core processes involved in commercializing an innovative new idea; become aware of the economic factors driving decisions in information-based industries; enhance problem-solving skills in collaborative environments; and prepare for managing projects with demanding deadlines.

course website

University of Texas at Austin, McCombs School of Business