A trialblazer in design research, Sarah Little Turnbull is sharing her knowledge with students at Stanford University's Graduate School of Business.

The runaway success of Martha Stewart's Kmart product line is proving that even discount shoppers will opt for style and elegance when given a choice.

Misunderstood and maligned, Muzak set the record straight with a new brand identity that made people give it a second look.

You kinda sorta know what trademark symbols mean but do you really? This primer gives you basic answers to questions you may have been too embarassed to ask.

In producing the PT Cruiser, Chrysler explored the deepest yearnings of consumers and created a design unlike any small car on the market.

An example of Zen simplicity run amok, flip-flops have taken an ancient Asian slipper and put them on beach feet.