The Dean of the Kellogg School of Management talks about the importance of design.

Butterfield & Robinson uses its trip guides to give people a sense of what its like to take one of its walking or biking tours.

While medical technology carts can't heal patients, Modo believes the right design can help them feel better.

Before starting the design, it helps to learn more about the habits of the audience you're trying to target.

A stylish hotel that's long on function; a functional hotel that's long on style - that's W.

Milton Glaser's promotional symbol for New York is one of the best known (and most imitated) icons around.