CEO Joseph Hogan talks about how design processes at GE Healthcare Technologies are organized to produce measurable business results.

Lands' End's new identity system did more than bring order to the brand; it raised the visibility of its specialty catalogs.

When Jones Soda targeted its soft drinks to the Gen Y market, it didn't just create a brand, it created a lifestyle.

Product innovators are taking a cue from anthropologists and studying consumers in their own native habitat.

Travel concessionaire HMS Host knows that air travelers have special needs and factored them into its airport bookstore design.

The mascot for the U.S. Forest Service, Smokey the Bear has led a colorful existence during his 60 years in public service.