In its first major restaurant makeover since 1969, McDonald's was sensitive to the needs of franchise owners, customers of all ages and its brand value.
From snowboarding goggles to backpacks, Oakley has created a "lifestyle brand" coveted for its fashionable hipness and renowned for its exacting technology.
Who cares if it looks cool, if you can't use it? Here are seven tips on universal design to keep in mind when designing for young and old, tall and short, strong and weak.