@issue vol. 1 no. 1
Welcome to the first @issue:, a journal about the
effective use of design in business. While design manifests itself in
nearly every aspect of business, its contribution to the success and
profitability of a company is often undervalued. Through real-life case
studies and tangible examples, @issue: examines design from a business point of view.
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George Fisher discusses how strong design can contribute to business success.
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When the world's leading air express company changes its name, it makes the network news.
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For Starbucks, retail is detail, and quality is not only in every sip, but in how the product is sold.
Yankelovich Study: A Report
A summary of the Yankelovich survey on what readers really think about annual reports.
UPS: Design and Business Classic
A brief history of the UPS trademark created in 1961 by renowned designer Paul Rand.
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