@issue vol. 9 no. 1

@issue: The Journal of Business and Design

Interview with A.G. Lafley

Procter & Gamble CEO A.G. Lafley explians why design is critical to building successful brands.

 
From Hippie to Urban Hip

Birkenstock is leaving its hippie past behind and gaining a foothold in trendy uptown places.

 
Catalogs

With over 10,000 catalog titles in circulation in the U.S., it takes more than good products to grabe the consumer's attention.

 
10 tips on Catalog Design

Ten things you can do to enhance the appearance of your catalog and raise product sales.

 
Samsung's Lessons in Design

When Samsung set out to grab the lead in consumer electronics, it first sent its designers back to school.

 
Business and Design Classic: Eames Chair

Clean, spare and elegant, the Eames molded plywood chair for Herman Miller established the look for the late 20th century.