@issue vol. 2 no. 2
Creating a brand. Extending brands. Repositioning brands to address a changing marketplace. These are all business challenges that are often adddressed by design - and covered in this edition of @issue:.
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Hear what the CEO of one of the nation's oldest and largest money management firms has to say about design.
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Gives true meaning to the term "user-friendly" with a Zip storage drive that is compact yet roomy enough to hold all your "stuff."
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After the Swiss watch industry fell on hard times, Swatch employed innovative design to turn wristwatches into a lifestyle accessory.
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A recognized leader in automotive luxury an engineering, Mercedes-Benz focuses on emotional satisfaction in its new car promotions.
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Often called the most successful packaging ever created, the Coca-Cola bottle proves that it's not just the soft drink that's a classic.
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Two decades after its introduction, the National Park Service's communications design program is still going strong.
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The General Services Administration steps up to the plate and hits a home run in office design.
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