@issue vol. 3 no. 1
Change. Some companies embrace it, adapt to it, and seize it as an opportunity rather than a threat. But, as this @issue: shows, busincess change works best when it includes a complete reevaluation of how the product or service is designed, branded and marketed.
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The author of The Death of Competition explains what business can learn from the process of design.
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In expanding from play programs into retail sotres, the child-focused company adopted a flexible visual vocabulary for expressing its brand identity.
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Hoffmann-LaRoche's new building forsakes traditional office design to create an environment that supports open communications and teamwork.
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If designing in a foreign language makes you feel like you're in unfamiliar territory, check out these tips.
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By putting the emphasis on quality design and production value, Chronicle Books turned itself into one of the industry's most innovative publishers.
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Personable and familiar, Bibendum puts a friendly face on Michelin Tires.
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