Editorial page editor Bruce Nussbaum talks about how designers can shape the New Economy.

Once considered the antithesis of attractive design, Pitney Bowes is capturing top awards for cutting-edge design that matches its cutting-edge technology.

With competitors encroaching on the famed brand identity, Minute Maid moved to revitalize its packaging.

More than what a company or brand is called, a name is the moniker around which a graphic identity is formed.

In translating its merchandise strategy from stores to catalogs, Williams-Sonoma has designed a printed piece that conveys the brand's high-end value.

So commonplace that most people barely notice it, the paper clip in reality is a wonder of efficient, spare design.