CDF Publications

@issue: The Journal of Business and Design is specifically published for business leaders, corporate communicators, the design and printing community, and business school students to communicate how design contributes to business success.

@issue is published twice a year by CDF.

Corporate Design Foundation case studies examine the integration of different areas of design with business. Used in business school courses across the country, the cases are an essential teaching tool for faculty interested in including design content in business school courses.

Video tapes are available from select Corporate Design Foundation conferences as well asa serving as companions to written case studies. Video tapes are also used to illustrate the importance of design, branding and marketing for cmpanies such as Porsche, General Electric, Amtrak, and IBM.

Journal of Product Innovation and Management. "The idea...came out of discussions between Marketing Science Institute (MSI) and Corporate Design Foundation about how we could work together to advance the understanding of design's contribution to business success. Sara Beckman of the Haas Business School and Corporate Design Foundation suggested...a special edition of a respected academic journal on the subject. We sent an email about this to then-editor of JPIM, Abbie Griffin, who immediately and enthusiastically responded."