"Marketing Meets Design" two special editions of The Journal of Product Innovation Management by CDF and MSI

"The idea for this special edition of Journal of Product Innovation and Management came out of discussions between Marketing Science Institute (MSI) and Corporate Design Foundation about how we could work together to advance the understanding of design's contribution to business success. Sara Beckman of the Haas Business School and Corporate Design Foundation suggested the idea of a special edition of a respected academic journal on the subject. We sent an email about this to then-editor of JPIM, Abbie Griffin, who immediately and enthusiastically responded."

From the V22 N1 Introduction "Marketing Meets Design"
By Peter Lawrence, Corporate Design Foundation, and Leigh McAllister, Marketing Science Institute.

The Journal of Product Innovation Management is a publication of The Product Development & Management Association. www.pdma.org

Copies of these two journals are available free of charge to Corporate Design Foundation members and donors. To receive copies send an email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Subject: JPIM Special Editions. Please provide the individuals name and firm requesting the copies and the address to which they should be sent.

Individual articles and subscriptions can be purchased from http://www.blackwell-synergy.com/loi/jpim.

The Journal of Product Innovation Management, Volume 22, Number 1, January 2005

Contents:

Marketing Meets Design
Peter Lawrence and Leigh McAllister

In This Issue
Abbie Griffin and C. Anthony Di Benedetto

The Impact of Industrial Design Effectiveness on Corporate Financial Performance
Juli H. Hertenstein, Marjorie B. Platt, and Robert W. Veryzer

The Roles of Marketing and Industrial Design in Discontinuous New Product Development
Robert Veryzer

Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading
Jeremy J. Michalek, Fred M. Feinberg, and Panos Y. Papalambros

The Different Roles of Product Appearances in Consumer Choice
Marielle E. H. Creusen and Jan P. L. Schoormans

From Experience: Products Talking to People — Conversation Closes the Gap between Products and Consumers
Aaron Oppenheimer

The Journal of Product Innovation Management, Volume 22, Number 2, March 2005

Contents:

Marketing Meets Design
Peter Lawrence and Leigh McAllister

In This Issue
Abbie Griffin

Characterizing the Role of Design in New Product Development: An Empirically Derived Taxonomy
Helen Perks, Rachel Cooper, and Cassie Jones

The Impact of User-Oriented Design on New Product Development: An Examination of Fundamental Relaitonships
Rovert W. Veryzer and Brigitte Borja de Mozota

Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance
K. Scott Swan, Masaaki Kotabe, and Brent B. Allred

Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization
Robert Kreuzbauer and Alan J. Malter

Design of Robust New Products under Variability: Marketing Meets Design
Lan Luo, P.K. Kannan, Babak Besharati, and Shapour Azarm

Managing the Design Innovation - Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives
Michael B. Beverland